what is a backlink?

do follow and no follow links

One of the greatest benefits of SEO is the residual, targeted traffic to your website through search engines. But if you don’t yet understand the beauty of backlinks, you’re missing a huge opportunity. Not only do backlinks help you rank, but you can start using them to get traffic before you even hit the front page for your keywords. This is probably the most immediate way you get results if do it right.

Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance, and diversity of your domain’s backlink profile.

How to create a backlink?

In WordPress, you can simply color the text and paste the link this means the internal link was made. It’s really simple.

First step : color the text:

backlink

Second step : Allocate and click on the icon that looks something like this:

what is a backlink

Third Step : Insert the URL you want to add to the text.

DONE! – You just created a backlink.

Different types of Backlinks:

All backlinks are not created equally . There are different types of links and the impact that a backlink leve on a site:

  • Do-Follow Backlinks
  • No-Follow Backlinks

Do-Follow Backlinks:

Dofollow backlinks suggest not only connect one page to another however move the website’s quality metrics. Which means the more dofollow backlinks you can get, the more qualitative your domain will be.

Do-Follow Backlink Example:

<a href=”http://www.google.com/”>Google</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

No-Follow Backlinks:

Nofollow links with a rel=”nofollow” HTML tag applied to them. The nofollow tag tells to search engines to ignore that link. Because Nofollow links do not pass page rank they likely don’t impact search engine rankings.

No-Follow Backlink Example:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

That might seems like a small difference but for google, that means a lot. When search engines crawling the website they notice the ” rel” and knows that backlink is just a link from one page to other and doesn’t transfer the authority metrics from one to other.

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