Q. What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?
A. Many in traditional retail are not mobile users
B. No one has figured a way to “see ” mobile’s contribution yet.
C. They don’t use Google Ads.
D. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.
Correct Answer is:
D. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.Hi You Can Access All My Digital Marketing Videos for Free. Visit My YouTube Channel
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