What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

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Q. What is a reason many advertisers end up undervaluing mobile’s contribution to conversions?

A. Many in traditional retail are not mobile users

B. No one has figured a way to “see ” mobile’s contribution yet.

C. They don’t use Google Ads.

D. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

Correct Answer is:

D. They use a last-click attribution model to measure performance, which ignores clicks earlier in the conversion path that may come from other devices.

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