What is an Ad Group
The campaign consists of a number of Ad groups and an Ad group consists of a set of Keywords and Ads. Generally, In account structure Ad group is below the stage of the campaign
For Instance, let us assume that you are creating a campaign to promote electronic devices. Then you might have to create a campaign so… Mobiles campaign, laptop campaign, Tab campaign etc
Within each of your Campaigns, you might want to have a separate Ad Group for Version/ model/ etc that would contain Ads and Keywords relevant to them
Budget/location etc are added to a campaign level. Whereas Ads and Keywords are added in Ad group level
The hierarchy goes as follows
Campaign → Ad groups → Ads & keywords
- The more relevant the ad is to the users search term the better the click rate and the conversion rate on the landing page (for example a user searching for Samsung mobile would much more likely click on an ad with “Samsung moiles”
- testing and tracking is the keynote to all successful PPC campaigns and a campaign divided into several Ad Groups is much easier to track with much more significant results
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