What is Analytics ?

Google analytics or web analytics is a free tool provided by google in order to analyse your website performance. It provides tracking code to paste on your website. This code helps to tracks all the information related to user activities like how much time user spent in every page, their age, their gender, their interests , their location and it will show how many users are currently active on your website.

With google analytics you can track your audience data like from which platforms they are visiting your website .This data of collecting users behaviour helps to figure out which channels and  what kind of people to target .In google analytics we can get to know how many people landed on your thank you page , how many people got converted like signing up or making any purchase on your website.