What is bounce rate?

The bounce rate is a percentage of people who landed on your website and decide to leave without going to a second page.

Bounce rate is one of the most important, yet misunderstood metrics in Google Analytics. A visitor can bounce from your site by clicking on a link to a different website, clicking the back button to leave your website, closing the open window/tab, typing a new URL, or due to a session time out (caused by web hosting errors). Now you’re probably thinking that’s just normal user behavior right? Well yes, it is, but there is such a thing as a good bounce rate vs bad bounce rate.

80%+ is very bad
70 – 80% is poor
50 – 70% is average
30 – 50% is excellent
20% or below is likely a tracking error (due to duplicate analytics code, incorrect implementation of events tracking, third-party addons such as live-chat).

While the above metrics are good to start, bounce rate varies across industries and the type of content you have. If you have a higher than average bounce rate then it could be caused by one of the many reasons such as slow load time, poor navigation, bad design, poor usability lacks of clear call-to- action etc.

How to reduce the Bounce Rate?

Identifying and fixing the problems with your landing pages can easily fix your high bounce rate problems. Before you start, it’s a good idea to identify your top pages with the highest bounce rate. You can do this by going to Google Analytics and clicking on Behavior » Site Content » Landing Pages

Knowing the top pages will help you identify the problem areas and fix them.

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