What is click: definition

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When someone clicks your ad that means a sentence with blue colour. Google ads count it as a click

A click is counted even if customer clicks your ad but does’nt visit your website due to temporarly unavailable or else any other reason

As a result you might have observed the difference between clicks and visitors to the website

you will see the click through rate which tells you how many people who have seen your ad and clicked. This metric can help you gauge and how closely it matches your keywords and other targeting settings.

A good CTR is relevant to help increase your clicks and CTR, start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers.

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