Hello everyone in this post you will learn about conversion tracking and make conversion using the new version of Google Adwords
When it comes to Google Adwords conversion tracking. is it enough to just track how many clicks and how many impressions your ad acquired? Clicks only tell you how many people clicked your ad. it doesn’t track what the customer has done after clicking an ad once they were on your site
there is a lot of difference between clicks and conversion. it is like you just know someone visits your store and walked back without purchasing anything in order to know the behavior of the customer after clicking
What can Conversion tracking makes us to know
Conversion code is nothing but a small snippet that we have to paste in our site for the respect pages that we want to track
similarly, if you want to track email signups or newsletter downloading you need to paste the code in respected pages that you want to track
How to Set up Conversion tracking in Google Adwords
Getting the conversion tracking in Google Adwords involves two steps those are: creating a conversion tracking pixel code and then installing it
How to create conversion tracking
Get in to Adwords account and navigate to tools bar there you can see conversion tab under the measurement section
The moment you select the conversion you will be asked to new create conversion type. For instance let us assume we are tracking website sales
next name of your conversion and category that falls under. This can include a person or sale or signups
Under this, you’ll set a value for your conversion. You can choose to enter in the same value for each conversion or use different values for each conversion to track the ROI of your campaigns automatically.
If you choose to enter in different values for each conversion (which you may do if you sell a lot of items that fall at different price points), you’ll have to edit the conversion tag to use transaction-specific values.
Then you will be taking to another window
Here I am going to select “install tag yourself” need to add the code in your website
under that you will be able to see a code. select the entire code and copy
once you get the code I suggest you install the plugin call insert header and footer in your website or else you can paste between the head section
<head></head> of page that you want to track
Here is app install conversion steps look like
- Phone calls made, either through your app or your site. For phone calls, you can require that calls must last a set amount of time—like 60 seconds—in order to qualify as a conversion.
Google adwords conversion tracking can give accurate look at how your campaign perform and effecting sales. Without it you wont be able to get exact results
With the information the conversion tracking provides, you’ll be able to optimize all your campaigns for better results.
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