What is Facebook Remarketing?

Hello Guys, so now as we know about Facebook Ads, let’s now focus on what is Facebook Remarketing and how does it work?

Facebook remarketing is often seen as a “love it or hate it” tool. The thing is, you need Facebook remarketing.

Only 2% of first-time site visits are going to convert on your website. That means that 98% of your traffic won’t buy from you.  

Even if they add your products to their cart, nearly 70% of them will abandon it during the process.

You need remarketing if you have any interest in making sales, which you do.

In this guide, I’ll walk you through all of the remarketing options at your disposal on Facebook and how you can take advantage of them today.

Facebook remarketing is the gold standard of remarketing. You’ve got nearly endless customization options to tap into.

Plus, with billions of active users, your target market surely exists on the site.

So, Let’s see how to do this & how it works:

Facebook Remarketing:

What is Facebook Remarketing?

Facebook remarketing works similar to Google Ads remarketing, but rather than showing your ads across websites within the Display Network, your ads are shown on Facebook. Facebook also more commonly refers to remarketing as “Custom Audiences.” The concept is the same: someone visits your site or interacts with your brand, they’re tagged with a code you implement to track them, and then while they’re scrolling through their Facebook feed your ad pops up to remind them what they’re missing.

Facebook pixel code is known as Remarketing Code.

This code pushes cookies on the customer browser.

How Do I Get Started with Facebook Remarketing?

To get started with remarketing log into your Facebook Ads Manager account, select the “Tools” dropdown and select “Audiences.” Then select “Create Audience” and “Custom Audience.”

Choose your type of remarketing list you want to create from the three I explained above: Customer List, Website Traffic, or App Activity.

Customer List

To import a customer list you can do so by either copying and pasting your customer list or uploading a file that contains emails, phone numbers, and/or Facebook user IDs (or mobile advertiser IDs).

Website Traffic

Before targeting website traffic you need to create and install your Facebook pixel on all pages on your website (NOTE: if you installed a custom audience pixel in the past you can bypass this step).

Create a Facebook pixel code and paste it on your website.

f you’re not in charge of placing code on your site reach out to your webmaster or developer and have them place the pixel between the <head> tags on every page of your website. The pixel won’t start remarketing until you’ve created an audience tied to an ad campaign.

Divide who are converted; who are not converted.

Only targeting the people who are not converted and run the ad accordingly.

Generally, Facebook Ad targets people by

1.Place (Location).

2.Demographics (Age,gender).


In re-marketing, in the audience section always select Custom Audience.

Log on to www.facebook.com/adsmanager

ads manager
Ads Manager

Under measure & report select Pixel.

Then, set up your pixel by giving it a name & then paste your website URL.

Select, manually add pixel code to the Website.

Copy the code

Copy the code
Copy the Code

And paste the code before the </head> section in your website.

To paste it first go to the dashboard and select the Appearance option & select the Theme editor option.

Then select the header and footer option & paste the code near </head>.

Then Go to Assets, click on Audience.

Select a Custom Audience & then customize it.

Create two custom Audiences.

1.All Page

2.Thank you

Now create the ads targeting the people who didn’t convert with the help of Cookies.

Create ad-> Create Campaign-> Ad set ->Ad.

Create a campaign, in the Ad set, in the audience section, select Custom Audiences.

In the custom, audiences Include all users Visiting Your Website

& Exclude Thank You Page Users.

Creating Remarketing Ad:

Re-marketing ad should always be Attractive like 20% off or Offer Expires in…etc

Benefits of Re-marketing:

Increases Sales.

Create Awareness.

Attracts Audience.

Facebook Remarketing Best Practices

Now that you understand the value of Facebook remarketing and how to set it up, it’s important to ensure you’re doing it better than your competitor.

1.Build Followers with Remarketing Lists
2.Remarket to People Who Have Already Liked Your Page

3. Find New Customers by Layering Lookalike Audiences onto Custom Audiences

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