Google Hummingbird is a major algorithm change Google officially announced in September 2013. Actually, it is a new algorithm. Unlike the Panda and Penguin updates to the old algorithm, In other words, Google has overhauled the way they process search queries and match them to search results. However, this new algorithm still uses much of the same logic as the old algorithm.
Google Hummingbird Algorithm is designed to apply meaningful technology to the billions of pages over the Internet and helps you to bring back the better results with the help of Knowledge Graph.
In earlier days ago search related terms are complicated to find the queries that are lacking for the particular subject. Hummingbird Algorithm tried to solve all queries on synonyms and theme related topics, and it marked a considerable value in Google’s search terms. It has been impacted about 99 percent of searches related quires.
Just Research Exactly related searches, synonyms and co-occurring terms in the search engine.
Will Hummingbird Affect My Traffic?
Google has stressed that Hummingbird only comes into play on a query by query basis, and was only designed to address the needs of complex and highly luanced searches.
The new algorithm was not designed to create major shifts in traffic, or to totally eliminate traditional search protocols. If your site hasn’t experienced a drop in traffic over the last month, it is unlikely that Hummingbird will have any adverse affects on your traffic in the future.
If you have seen a drop in traffic, it is more likely due to Google’s regular updates than it is to the introduction of Hummingbird. Write your content the way you speak, and Google will reward you with increased traffic.
Google continues to respond to the ongoing evolution of the internet. Hummingbird is poised to make online searches much more responsive to the individual user, and its ability to understand the contextual meaning of online queries makes it a significant leap into the future for both search engines and their users.