Google Pigeon update released by Google in the year 2014.
“Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results. That tied more closely to traditional web search ranking signals.
Google announced that this new algorithm improves their distance and location ranking parameters.
If you are searching for some services and Google is showing the result which is 100 km away from you then you will definitely not happy with such kind of result.
So you want Google to show the result which is near to you because you are searching for some local service.
Google has made it really easy by this update.
If you want to optimize for this following steps needs to follow:
- Creating a Google My Business page for your local biz to being included in Google’s local index and y putting the correct address, correct details about your business so that you can beat all the competitions from the local market.
- After you have checked your site for a NAP (Name, Address, Phone Number), check whether you provided the same information on the social media accounts and directory listings.
Multiple addresses and phone numbers can confuse search engines and give negative results.
Basically, Google Pigeon is necessary to improve the ranking of the local listing.
As a result of the changes in the local search result rankings, some local businesses may notice a change in website leads and overall business.