What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

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Q. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

A. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

B. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

C. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content- for example by clicking a call to action or watching the first 30 seconds of the ad- with CPV bidding

D. The advertiser pays for an impression with CPC bidding and pays when someone watches at least 5 seconds of the ad with CPV bidding

Correct Answer is:

C. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content- for example by clicking a call to action or watching the first 30 seconds of the ad- with CPV bidding

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