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Q. What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
A. The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
B. The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
C. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content- for example by clicking a call to action or watching the first 30 seconds of the ad- with CPV bidding
D. The advertiser pays for an impression with CPC bidding and pays when someone watches at least 5 seconds of the ad with CPV bidding
Correct Answer is:
C. The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content- for example by clicking a call to action or watching the first 30 seconds of the ad- with CPV bidding
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