Which bidding option is best suited for an advertiser-focused on direct response marketing goals?

Q. Which bidding option is best suited for an advertiser-focused on direct response marketing goals?

A. Effective cost-per-thousand impressions (ECPM)

B. Cost-per-click

C. Cost-per-interaction ( CPI)

D. Viewable cost-per-thousand impressions (vCPM)

Correct Answer is:

B. Cost-per-click