Which Is Required For An Ad To Be Served To A User?

Q. Which Is Required For An Ad To Be Served To A User?

A. The keywords must be relevant to the search term

B. The search terms must be unique to a company

C. The keywords must be unique to only one campaign

D. The keywords must be listed in all ad groups for a company

Correct Answer Is:

A. The keywords must be relevant to the search term