Q. Which should you consider when evaluating the performance of an advertiser’s TrueView Camapaign for brand awareness?
A. The targeting options that were used
B. View rate, cost-per-view (CPV), and follow on views
C. View rate and cost-per-click (CPC)
D. Clickthrough rate (CTR) and cost-per-click (CPC)
Correct Answer is:
B. View rate, cost-per-view (CPV), and follow on views
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