Which should you consider when evaluating the performance of an advertiser’s TrueView Camapaign for brand awareness?

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Q. Which should you consider when evaluating the performance of an advertiser’s TrueView Camapaign for brand awareness?

A. The targeting options that were used

B. View rate, cost-per-view (CPV), and follow on views

C. View rate and cost-per-click (CPC)

D. Clickthrough rate (CTR) and cost-per-click (CPC)

Correct Answer is:

B. View rate, cost-per-view (CPV), and follow on views

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