Which should you consider when evaluating the performance of an advertiser’s TrueView Camapaign for brand awareness?

Q. Which should you consider when evaluating the performance of an advertiser’s TrueView Camapaign for brand awareness?

A. The targeting options that were used

B. View rate, cost-per-view (CPV), and follow on views

C. View rate and cost-per-click (CPC)

D. Clickthrough rate (CTR) and cost-per-click (CPC)

Correct Answer is:

B. View rate, cost-per-view (CPV), and follow on views