The difference between Black at SEO and White hat SEO has to do with the techniques used when trying to improve website search engine rankings.
Black hat SEO:
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. usually, black hat hackers have extensive knowledge about breaking into computer networks and bypassing security protocol. They are also responsible for writing malware, which is a method used to gain access to these systems. Black hat SEO is focused on only search engines and not so much a human audience. Black hat SEO is generally used by those who are searching for quick results on their site, rather than a long-term investment within their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden text and hyperlinks, and blog articles spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine along with de-indexed as a penalization for using unethical techniques.
White Hat SEO:
White hat hackers choose to use their powers for good rather than evil. Also known as “ethical hackers,” white hat hackers can sometimes be paid employees or contractors working for companies as security specialists that attempt to find security holes via hacking. Approaches which are ordinarily used in white hat SEO include using keywords, and keyword research, performing research, rewriting meta tags in order to allow them to be relevant, backlinking, link building as well as writing content for individual readers. Those using white hat SEO hope to make a long-term investment on their website, as the results persist for a long time.
Creating a quality content is important because it shows the search engines that your site is unique and appropriate to display . Researching keywords that are both short and long tail and relevent to your site is necessary to do as well. Be sure to include keywords naturally in headings , links and anchor text and page titles. Further more , it is important to add new relevant content regularly.