Why is it recommended to separate Display Network Campaigns from Search Network campaigns?

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Q. Why is it recommended to separate Display Network Campaigns from Search Network campaigns?

A. Lower clickthrough rates (CTR) on the Display Network can negatively affect Quality Score

B. Separete campaigns allow for more accurate location targeting

C. Different campaign setting may be more effective on different networks

D. Higher bids are required to be successful on the Display Network

Correct Answer is:

C. Different campaign setting may be more effective on different networks

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