Social Media Optimization
SMO is a process of increasing the awareness of the product, brand and company’s online presence. In general just setting up a profile in Facebook, Instagram or Twitter to be where customers are, by creating social media strategy with targeted audience.
SMO is free of cost whereas SMM is chargeable to reach our targeted people.
What is Social Media Marketing?
Social media marketing or SMM is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.
- Establishing a social media presence on major platforms
- Creating shareable content and advertisements
- Cultivating customer feedback throughout the campaign through surveys and contests
How SMM works?
SMM works on the principle of Social media Optimization (SMO). i.e., increasing the company’s image on social networks. Now-a-days people are more active on their Social media accounts, so it is very important to build strong relationship with customers.
Why sponsored ads are important?
Social media techniques are not working in these days because these social media companies are showing sponsored ads for every 5 posts because they want to earn income from this sponsored ads then there Digital Marketing works started. Digital marketers create sponsored ads on behalf of the company and get Brand Awareness, Social post Engagements etc.,
Social networks which can be used as SMM are the following:
Paid advertisements are important for businesses because they allow you to target a specific audience. Facebook claims that they are 89% accurate when it comes to targeted campaigns. Businesses are able to target based on location, demographics, interests, and behaviours.
The social nature of organic posts is one of overcrowded competitiveness, and frankly, Facebook will not let your free drafted content reach your entire audience. Facebook wants to deliver relevant content to its users, and Facebook wants to make money.
According to an article posted by Statista in 2019 Facebook stated that they “expect organic distribution of an individual page’s posts to gradually decline over time.” This statement suggests that one day organic reach will be zero.
What is the difference between SEO, SEM and SMM?
There are some key Digital Marketing terms with which you should be very familiar. Understanding these terms helps you to grow your business. Let us take a look of it….
SEO stands for Search Engine Optimization and it is the process of getting traffic from the “free” or “organic” or “natural results” from the search engine’s results page.
Driving traffic by promoting ads on search engines like Google Ads, Bing ads etc.,
SMM is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.