You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

Q. You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

A. Clickthrough rate

B. Conversion

C. Cost-per-click

D. Cost-per-acquisition

Correct Answer is:

A. Clickthrough rate