You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

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Q. You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

A. Clickthrough rate and cost-per-click

B. Impression, reach, frequency

C. Conversion delay and cost-per-acquisition

D. Impressions and conversions

Correct Answer is:

B. Impression, reach, frequency

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