You can add a “+” modifier in front of the words in a broad match keyword to:

broad macth modifier

Q. You can add a “+” modifier in front of the words in a broad match keyword to:

A. Override a negative keyword with a positive one

B. Indicate that this keyword should be dynamically inserted in your ad text

C. Specify that someone’s search must include certain words or their close variations

D. Specify that certain words and their close variants be prioritized

Correct Answer is :

C. Specify that someone’s search must include certain words or their close variations