You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

Q. You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

A. Include more than 50 keywords in 1 ad group

B. Set a theme for each campaign and choose related keywords

C. Keep each keyword to a single word, rather than a phrase

D. Set a theme for each ad group and choose related keywords

Correct Answer is:

B. Set a theme for each campaign and choose related keywords

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