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Q. You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
A. Include more than 50 keywords in 1 ad group
B. Set a theme for each campaign and choose related keywords
C. Keep each keyword to a single word, rather than a phrase
D. Set a theme for each ad group and choose related keywords
Correct Answer is:
B. Set a theme for each campaign and choose related keywords
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