You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on google. If the budget is limited, what might help make sure the ads show?

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Q. You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on google. If the budget is limited, what might help make sure the ads show?

A. Use target outranking share bidding

B. Improve the quality of the campaign’s keywords by making sure they’re relevant to the ad text and landing pages

C. Raise the target cost-per-acquisition(CPA) bid

D. Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

Correct Answer is:

B. Improve the quality of the campaign’s keywords by making sure they’re relevant to the ads’text and landing pages

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