You might analyze the exact match impression share data to get an idea of:

reach vs impressions
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Q. You might analyze the exact match impression share data to get an idea of:

A. The number of eligible impressions your broad match keywords received

B. The number of times your ads were shown on the search Network

C. The percentage of eligible impressions you received for searches that exactly matched content on your landing page

D. The percentage of eligible impression you received for searches that exactly matched your keywords

Correct Answer is:

D. The percentage of eligible impression you received for searches that exactly matched your keywords

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