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Q. Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?
A. Cost-per-acquisition(CPA/CO)
B. Viewable cost-per-thousand impressions (vCPM)
C. Cost-per-click (cpc)
D. Cost-per-view(CPV)
Correct Answer is:
B. Viewable cost-per-thousand impressions (vCPM)
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