You’re optimizing the shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Q. You’re optimizing the shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

A. Set a longer conversions window, such as 30 days or 90 days

B. Set a short conversion window, such as 7 days

C. Create a separate ad group optimized for mobile and compare how it drives sales

D. Create a separate campaign optimized for mobile and compare how it drive sales

Correct Answer is:

A. Set a longer conversions window, such as 30 days or 90 days

Shopping Advertising Assessment