You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears online in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour”. You can and “beachside snorkeling tour”. you can use this information to:

Q. You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears online in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour”. You can and “beachside snorkeling tour”. you can use this information to:

A. Increase the budget for all of her campaigns that contain these queries as keywords

B. Increase the bids for the keywords that include the terms.”boat”, “snorkelling”, and “beachside”

C. Create 2 separate ad groups focused on boat and beachside snorkelling and include these queries as keywords

D. Lower the budget for all of her campaigns that contain these queries as keywords

Correct Answer is:

C. Create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

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