You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

Q. You’re Working On A Google Search Ad That’s Not Performing As Expected. You Specifically Want More Users To Click On The Ad. What Action Might Improve The Click-Through Rate On Your Ad?

A. Increasing the trustworthiness of the website

B. Modifying the ad’s landing page to load faster

C. Changing the call-to-action message of the ad

D. Reducing the bid rate on the ad

Correct Answer Is:

C. Changing the call-to-action message of the ad