You’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Q. You’re working on the bidding strategy for a search network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

A. Decrease the number of mobile-optimized text ads

B. Decrease the mobile bid adjustment fir the campaign

C. Increase the number of mobile-optimize text ads

D. Increase the mobile bid adjustment for the campaign

Correct Answer is:

D. Increase the mobile bid adjustment for the campaign